![]() ![]() If we look at the age of EverMerge players, 45% of players are over 45 years old and 44% are between 25 and 44 years old. More specifically, 52% of the players are female and 48% are male. It's not an easy UA battle for Merge to monetize and win at scale, and EverMerge's gender distribution is fairly even - both genders love the game almost equally. Merge is essentially competing for the same audience as Match-3, which has six times the audience and is still growing. They always know their path to the next level, so they always have a goal to work towards. Finally, merging players enjoy the simple progression mechanics of the game. Similar to clearing your room at the end. This gives some players a special kind of satisfaction. When players merge items in these games, they create order out of chaos. As a result, the learning curve is short because there are no complex mechanics that require lengthy explanations. Players can very quickly pick up a merge game and understand the mechanics. One of the things that makes merge games so appealing is their simple gameplay. It's not just the rewards that players like about merging games. Once completed, these items become new and improved items. In these games, players need to drag identical or similar items and merge them together. Merge game market overview Player motivation This article will analyze the market and target demographic for merge games, its means of user acquisition, and monetization potential. These elements provide publishers with a way to reach a broader audience and stand out in a competitive puzzle game category. Merging games are successful because of their core puzzles and engaging meta-level elements that may include building, storytelling, treasure hunting, and resource management. Merging games are a subgenre of puzzle games - the most profitable type of mobile games. ![]()
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